In London, the cost of baby items has increased due to:

• Inflation affecting consumer goods
• Higher transport and supply costs
• Growing demand for safety‑tested equipment
• Energy price increases impacting daily living

👉 Combined with London’s already high living costs, this creates significant financial pressure for families

💛 How This Affects Parents

Many parents are:

• Delaying buying key items
• Relying on second‑hand or donated goods
• Going without certain essentials
• Experiencing stress and anxiety

💬 “I’m worried I won’t have everything ready before the baby arrives”

💬 “We’re choosing between essentials and other bills”