Start a conversation that helps others feel less alone

Feeding your baby is a deeply personal journey.

You might want to share:

• Your experience with breastfeeding
• Challenges you faced
• What helped you continue
• When things didn’t go as planned
• Advice for other parents

Why Sharing Matters

By sharing your experience, you can:

• Help other parents feel understood
• Reduce pressure and stigma
• Encourage people to seek support
• Create a more open and supportive community

A Safe Space

• You can share anonymously
• Your experience will be treated with care and respect
• There is no pressure to share

Breast milk offers powerful benefits — and support can help more families experience them.

But most importantly:

👉 Every parent deserves support, understanding, and respect — wherever they are on their journey

There are services across London that can help:

Midwives and Health Visitors

• Provide early advice after birth
• Support with positioning and feeding
• Offer reassurance and guidance

Infant Feeding Specialists

Many areas offer specialist support to:

• Help with latching and positioning
• Address feeding difficulties
• Build confidence

GP and Local Services

Can:

• Identify medical issues
• Refer to specialist support
• Guide you to local breastfeeding clinics or groups

Community and Peer Support

• Local breastfeeding groups
• Family Hubs and children’s centres
• Community organisations

👉 Speaking to someone early can make a big difference

🌱 What Support Can Lead To

With the right help, many mothers are able to:

• Continue breastfeeding with more confidence
• Reduce pain or difficulty
• Feel more supported and reassured
• Find an approach that works for them and their baby

👉 Support is about finding what is possible — not perfection

You are not alone — and support is available

Many mothers experience difficulties with breastfeeding.

This can include:

• Pain or discomfort
• Difficulty with latching
• Concerns about milk supply
• Exhaustion or emotional stress

👉 These challenges are more common than people realise

🔍 Why Breastfeeding Can Be Difficult

Some possible reasons include:

Physical Factors

• Baby struggling to latch
• Tongue‑tie or feeding issues
• Pain or infection

Emotional Factors

• Anxiety or low confidence
• Feeling overwhelmed
• Lack of support

Practical Barriers

• Limited time or support at home
• Returning to work
• Financial or housing pressures

👉 None of these mean you have failed — they are real challenges that deserve support

At Basch Helps, we believe strongly in the proven benefits of breastfeeding for both babies and mothers.

Breast milk is uniquely designed to support a baby’s growth, development, and immune system in ways that formula milk cannot fully replicate.

👉 Because of this, we actively encourage and support breastfeeding wherever possible.

As part of our AngelBox emergency support, we also provide:

• Breastfeeding aids
• Practical support items
• Guidance and signposting

This is part of our commitment to giving babies the healthiest possible start.

💬 Opening the Conversation

Feeding your baby can be an emotional and sometimes complex topic.

Different parents may have:

• Different experiences
• Different challenges
• Different views

We believe this is an important space to:

• Share experiences
• Build understanding
• Support parents with accurate information

👉 This is not about judgement — it’s about informed, supportive discussion.

🌱 Why We Support Breastfeeding

Nutritional Benefits

Breast milk contains:

• The exact balance of nutrients your baby needs
• Antibodies that help protect against illness
• Enzymes and hormones that support development

Health Benefits for Babies

Breastfeeding is linked to:

• Stronger immune systems
• Reduced risk of infections
• Lower risk of some long‑term conditions

Health Benefits for Mothers

Breastfeeding may:

• Support physical recovery after birth
• Reduce risk of certain health conditions
• Strengthen bonding

👉 These benefits are why we strongly recommend breastfeeding wherever it is possible and safe to do so.

⚖️ A Balanced but Honest Perspective

While formula milk is a necessary and important alternative in some situations:

👉 It does not match the full biological and protective qualities of breast milk.

This is why:

• Health services encourage breastfeeding
• Support is made available to help parents succeed

💛 A Respectful Reminder

Every parent’s situation is different.

Some may:

• Face medical challenges
• Experience physical or emotional barriers
• Be unable to breastfeed despite wanting to

👉 Support should always come first — not pressure or judgement

❤️ How Basch Helps Supports You

We understand that feeding journeys can be emotional and personal.

We can:

• Provide breastfeeding aids through AngelBox
• Offer emotional support through befriending
• Help you access NHS and local services
• Support you without judgement, wherever you are in your journey