Understanding the reality. Supporting every family. Starting honest conversations.

London is one of the wealthiest cities in the world — yet for many families, daily life tells a very different story.

Behind the skyline, rising costs, unstable incomes, and increasing pressure on essential services are leaving many households struggling to meet even their most basic needs.

• Around 26% of Londoners are living in poverty [trustforlo...don.org.uk]
• An estimated 2.3 million people in the capital are below the poverty line [westlondon.com]
• Nearly 4 in 10 children in London (around 38%) are growing up in poverty — the highest rate in England [theguardian.com], [savethechi...ren.org.uk]
• In some boroughs, over half of children are living in poverty [theguardian.com]

In many communities across London, this is not temporary — it is a daily reality shaped by:

• High housing costs
• Rising food and energy prices
• Limited access to support
• Long‑standing inequality across boroughs

👉 For some families, this means choosing between heating and food.
👉 For others, it means navigating parenthood under constant financial pressure.
👉 For many, it means feeling unseen, unheard, and unsure where to turn.

Why This Hub Exists

At Basch Helps, we believe no family should have to navigate hardship alone — or in silence.

This hub has been created to:

• Open up honest, stigma‑free conversations about the cost of living
• Provide clear, accessible information on support available across London
• Help families understand what they are entitled to and where to go for help
• Highlight real experiences and voices from communities
• Shine a light on the real impact of social deprivation across boroughs

A Space for Real Conversations

The cost of living is not just about money — it affects:

• Mental health and wellbeing
• Parenting and family life
• Access to healthcare and essentials
• Opportunities for children and young people

👉 This hub is a place to talk about what is happening now — openly and honestly.

We will explore:

• Trending topics affecting families across London
• Key issues such as food insecurity, housing, childcare, and health
• Practical guidance and local support services
• Lived experiences from parents and communities

Find Support in Your Borough

Support exists — but it can often feel difficult to find or navigate.

Here, you will be able to:

• Explore local services in your borough
• Access information about NHS support, council services, and community organisations
• Find practical and emotional support options
• Understand how services connect together

👉 Our goal is to make support easier to understand, access, and trust.

You Are Not Alone

If you are struggling with the cost of living:

👉 You are not the only one
👉 You are not doing anything wrong
👉 And there is support available

At Basch Helps, we are here to:

• Support families through difficult times
• Provide practical help where we can
• Create a space where people feel heard and supported

A Community Approach

This hub is not just about information — it’s about people.

We believe that:

• Sharing experiences builds understanding
• Open conversations reduce stigma
• Communities are stronger when they support each other

A safe and respectful space

• You can share anonymously
• Your story will be treated with care and respect
• There is no pressure to share