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About us
AngelBox is not a traditional baby bank
It is a structured system designed to deliver essential support consistently and at scale.
Too many families are still preparing for a baby without the essentials they need.
About Us
Basch Helps was founded in 2020 during the first national lockdown of the Coronavirus pandemic — a period that exposed and intensified existing challenges faced by families across London.
Our founding committee members each brought their own lived or shared experiences of financial pressure, limited access to essential items, and gaps in early support. As these challenges were amplified during lockdown, it became clear that many families — particularly those preparing for a new baby — were falling through the cracks at one of the most critical moments in life.
In response, Basch Helps was created to prevent young London babies and toddlers from facing those same circumstances. From this, AngelBox was developed — a structured, end‑to‑end support system that provides families with essential baby items through a clear, accountable, and accessible process.
Rather than following traditional models of baby banks, AngelBox was designed as a more consistent and reliable solution — combining quality, structure, and transparency to deliver support at scale. The result is not just a service, but a new approach to how early‑years emergency support can be delivered.
Since our founding, Basch Helps has continued to grow organically, adapting to both economic and social challenges while remaining focused on our core mission: ensuring that every child has a safe and supported start in life.
Quick Links
Our work is focused on delivering practical, measurable outcomes for families across London
🎯 OUR MISSION
Ensuring every baby has a safe start in life
Our mission is to ensure that every child is given a safe and supported start by providing families in need with essential baby items through AngelBox.
We exist to reduce the financial pressure faced by parents during pregnancy and early parenthood — delivering practical, high-quality support at the moment it is most critical.
Through AngelBox, we remove immediate barriers, improve stability, and enable families to care for their child with dignity and confidence.
📌 OUR OBJECTIVES
- To relieve financial hardship by providing families across London with essential baby items through AngelBox, ensuring children have the resources needed for a safe start in life.
- To preserve and promote the health and wellbeing of parents and their newborns by reducing financial pressure, improving readiness, and enabling access to safe and appropriate care essentials.
💙 OUR VALUES
The principles that define how we deliver support
- Every family is supported with respect and without judgement
💙 Dignity
- Every item provided meets the needs of safe early care
🛡️ Safety & Quality
- We prioritise families facing the greatest challenges
🎯 Targeted Support
- Support is delivered through a clear, transparent system
📲 Structure & Accountability
- We respond to real situations with understanding and care
🤝 Compassion
- We work together to support families across London
🌍 Community
🚀 OUR JOURNEY & GROWTH
This growth has not been accidental — it has been built through structured delivery, continuous improvement, and direct feedback from parents.
Over the past five years, Basch Helps has grown from a small, community‑driven initiative into a full-scale service supporting families across London. What began as a garage-based project during the first lockdown has evolved into a structured and responsive system — delivering over 11,000 AngelBoxes and supporting thousands of families at a critical stage in early parenthood.
This growth has been shaped by listening, learning, and adapting. Through ongoing engagement with parents — including regular community meetings and our befriending service — we have supported over 4,000 parents beyond the provision of essential items. These insights have directly influenced the development of additional support services such as Parent Space and Mama Corner, expanding the ways families can access guidance, reassurance, and community.
💙 Continuing the fight against baby poverty
Our work is also strengthened through collaboration. We have built a network of over 50 referral partners, including NHS services, local authorities, and charitable organisations — ensuring families are identified early and connected to the right support at the right time. At the same time, we have remained committed to accessibility, becoming one of the few services of our kind to offer direct self-referral for parents, giving families a clear and independent pathway into support.
Alongside this, we have streamlined our operations by harnessing technology — improving how applications are managed, how support is tracked, and how deliveries are coordinated. This has enabled us to deliver a service that is not only efficient and scalable, but also transparent and consistent.
Behind this progress is the commitment of our volunteers, whose compassion and dedication have been central to everything we do. From preparing AngelBoxes to supporting families in complex and often challenging situations, their work reflects a deep understanding of the realities families face and a genuine desire to respond with care and dignity.
As our work has grown, so too has its recognition. Basch Helps has received NHS awards and has been featured across media platforms, highlighting both the impact of AngelBox and the importance of early support for families across London.
💙 ✅ Meeting today’s need — and tomorrow’s challenge
While we are proud of what has been achieved, we recognise that the need continues to grow. Families across London are still facing significant financial pressures, and too many children begin life without access to essential items.
Our commitment remains clear — to continue strengthening our services, expanding our reach, and delivering support that meets families where they are. We will continue to listen, adapt, and improve, ensuring that AngelBox remains responsive, accessible, and impactful.
The work is not finished.
The demand remains.
And we will continue to do everything we can to support families and play our part in addressing baby poverty across London.
💙 Critical Milestones
A structured journey of continuous growth and improvement
- 149 AngelBoxes delivered
- Founded during COVID lockdown
- Garage-based initiative
- First AngelBoxes delivered
- 453 AngelBoxes delivered
- Rapid demand growth across London
- Volunteer network expanded
- Model refined through delivery
- 3,027 AngelBoxes delivered
- 50+ referral partners established
- Introduced switchboard & freephone line
- First Mama Panel meeting launched
- Introduced critical equipment (breast pumps, sterilisers)
- Structured systems formalised
- 3,890 AngelBoxes delivered
- Parent support services introduced
- First befriending sessions launched
- Expanded parent engagement and guidance
- 2024: 2,006 AngelBoxes delivered
- 2025: 2,091 AngelBoxes delivered
- NHS awards and media recognition
- Scaled delivery across London
- Full system transformation completed
- New application and ordering system launched
- Improved tracking and communication
- Phone support introduced
- Mama Corner community blog launched
- Updated policies and governance
- Improved user journeys
AngelBox becomes a fully structured and scalable support system.
📦 WHAT WE DO
Practical support and clear pathways for families
Basch Helps delivers practical support to families across London through a combination of direct provision and accessible information.
Our services are designed to meet families at their point of need providing both essential items and guidance through a clear and structured approach.
👶 ✅ AngelBox
Essential items for a safe and supported start
AngelBox provides families with essential baby items during pregnancy and early parenthood, ensuring every child has access to the basics needed for safe care and development.
Delivered through a structured system, AngelBox offers practical, high‑quality support at the moment it matters most.
💙 ✅ What you’ll find
- 📦 Essential baby items
- 🛏️ Safe sleep support
- 🚼 Equipment and travel items
- 🍼 Feeding and care essentials
- 📲 Structured delivery and tracking
💬 ✅ Parent Space
Guidance, information, and support for parents
Parent Space provides families with clear, accessible information to help them understand what support is available and how to access it. Designed to reduce confusion and provide reassurance, it supports parents in navigating early parenthood with confidence.
💙 ✅ What you’ll find
- 👶 Guidance for parents
- 📋 How to access support
- 📞 Where to go for help
- 💬 Common questions
- 📍 Local support information
Trust & Delivery Architecture
Transparent. Responsive. Accountable.
AngelBox is powered by a technology-enabled system designed to improve access, communication, and transparency across every stage of delivery.
Delivering support at scale requires more than goodwill — it requires systems that are transparent, responsive, and accountable.
As demand for support has grown, so too has the need for a more structured and user-focused approach to delivery. Families and referrers require clarity, visibility, and confidence throughout the process — particularly when accessing essential support during times of uncertainty.
To meet this need, Basch Helps has developed a technology-driven model that ensures every stage of the AngelBox journey is trackable, communicable, and efficient — improving both the user experience and the integrity of delivery.
AWARDS & RECOGNITION
Basch Helps has been recognised for its contribution to supporting families across London, with awards and public recognition highlighting both the impact of AngelBox and the importance of early‑years support.
Our work has been acknowledged by healthcare partners, community organisations, and the wider public reflecting the value of providing structured, practical support to families at the moment it matters most.
- NHS recognition and awards
- Community impact acknowledgements
- Media features raising awareness of baby poverty
- Sector recognition for structured service delivery
Our NHS Health Equity Award
On Tuesday 24 October 2023, more than 200 people from across NW London gathered in St Pauls, Hammersmith for the first health equity summit for the area. One year on from the launch of the region’s inequality strategy, it was a chance to reflect on what had been achieved and discuss the challenges ahead.
The summit closed with the presentation of the first North West London Health Equity Awards. These awards celebrate people from across NW London who are doing their bit in understanding, and tackling, the barriers that create inequalities and can prevent fair access to health care.
We were delighted at the phenomenal response, not just the 85 nominations, but the passion and kindness within the nominations. There are alot of people working and volunteering across NW London to make life better for others, as well as the eagerness of people across the system to nominate others.
Judges
- Cleo Chalk, from Healthwatch
- Cllr Ketan Sheth from Brent (Chair of the North West London Joint Health Overview and scrutiny committee)
- Dr Talac Mahmud, Hounslow GP – HIYOS
- Jennifer Roye, NHS NW London Chief Nurse
- Rory Hegarty, ICS Director of Communications and Involvement
Our community enterprise was chosen as a winner out of a strong field of 85 nominations for our voluntary work in supporting newborn’s with vital baby essentials and parents with our complimentary support and digital hubs.
For more information on the NHS NWL ICB Health Equity Awards please visit:
✅ Hygienic and reliable
⚠️ Condition varies
✅ Safety compliant
⚠️ Safety not guaranteed
True Angels
It’s not often funders and referrers are given an award for their hard work and accomplishments but here at Basch Helps CIC it was deeply soul-glowing to be accepted by so many in such a short-time and as a result we established 2 awards.
The Guardian Angel Award is our most prestigious award & the Baby Bootie Award is for either our top referrers or those that have made an exceptional contribution in building outreach among the local community.
Community awards
Recognising funders & Partners
Our funders & referrers are key to the success and outreach of our community enterprise and the AngelBox service.
Without them delivering our emergency relief package throughout London would simply not be possible.
Charity FrameWork
OVER THE PAST TWO YEARS, BASCH HELPS CIC HAS REALLY PUSHED THE BOUNDARIES OF COMMUNITY SERVICE AND OUR ANGELBOX HAS NOW BENEFITED 1000’s OF FAMILIES ACROSS GREATER LONDON AND DESPITE BEING ONE OF THE SMALLEST ORGANISATIONS IN LONDON, OUR BIG HEART & ASPIRATIONS HAS ALLOWED US TO CONTINUOUSLY EVOLVE OUR OPERATIONS, OUR DRIVE FOR TRANSPARENCY & OPEN COMMUNICATION WITH ALL OUR STAKEHOLDERS AND THE WAY OUR ADMIRABLE STAFF PASSIONATELY SUPPORT PARENTS AND THEIR NEWBORNS ON A DAILY BASIS.
Our community organisation has shown demonstrable evidence on how we manage our governance, strategy, operations, staff, finances and resources.
As such we have been awarded the Charity Excellence Quality Mark in recognition for our commitment to excellence.
For more information on Charity Excellence please visit:
CVS Memberships
Basch Helps CIC isn’t alone, we actively participate in community membership organisations that support us by sharing valuable information, training courses, 1 to 1 support and other benefits which has immensely helped our enterprise evolve into the organisation it is today.
There guidance has been invaluable and the information resourceful as well as opportunities to share services and concerns through weekly or monthly meetings and discussions which involves councillors, NHS leaders, council personnel and community champions all participating in unison with a common agenda of supporting our local communities.
MANAGEMENT COMMITTEE
Basch Helps is guided by a dedicated management committee responsible for providing strategic direction, governance, and oversight across the organisation.
Bringing a combination of professional expertise and lived or shared experience, the committee ensures that our work remains aligned with our mission, responsive to community needs, and delivered with accountability, transparency, and integrity.
🤝 OUR VOLUNTEERS
Without our volunteers, our work would not be possible
Behind every AngelBox delivered is a team of committed volunteers who give their time, energy, and care to support families across London.
Their work spans every part of the organisation — from preparing and organising essential items, to supporting families facing difficult and often complex situations. What they bring is not just effort, but compassion, understanding, and a strong sense of purpose.
This commitment is often shaped by lived or shared experience, ensuring that support is delivered with empathy, respect, and dignity. It is this human element that underpins everything we do.
Without the dedication of our volunteers, our work would not be possible. Their contribution continues to drive our ability to grow, reach more families, and deliver meaningful, lasting support.
Get involved and make a difference
There are many ways to support the work of Basch Helps and help us reach more families across London.
Whether you choose to volunteer your time, support through donations, or partner with us, your contribution plays a direct role in ensuring babies have access to the essentials they need for a safe start in life.
Every action — no matter how small — helps us continue delivering practical support where it matters most.
COMMUNICATIONS & COMMUNITY ENGAGEMENT
We use these platforms not just to inform, but to raise awareness of baby poverty and advocate for early support across London.
Basch Helps communicates with families, partners, and the wider community through a range of channels designed to inform, support, and engage. Our approach combines timely updates, accessible information, and real-life insights to ensure families remain connected to the support available.
Through our Latest News page, we share organisational updates, milestones, partnerships, and key developments — keeping stakeholders informed about our work and progress.
Alongside this, Mama Corner acts as a dedicated community blog, offering guidance, practical advice, and shared experiences shaped by real interactions with parents. It provides a space for accessible information and peer connection, helping families feel supported beyond the delivery of items.
We also use social media as a platform to promote awareness around public health, early parenthood, and access to support. By sharing service updates, important guidance, and real stories from our work across London, we aim to inform, empower, and build stronger community connections.
This combined approach ensures that our communication is not only informative, but also meaningful — reflecting the realities families face while keeping them connected to the support they need.
Latest News
The AngelBox Portal is the central access point for families and referrers to engage with the AngelBox system. It provides a guided, transparent pathway into support, allowing users to submit applications, track progress, and understand their status throughout the journey.
What You’ll Find
- 📥 Application access — start a new AngelBox request
- 👶 Self-referral option — apply directly as a parent
- 📲 Application tracking — view status and progress
- 📊 Clear process steps — understand how applications are handled
- 📍 Eligibility and guidance — who the service supports
- ❓ Support information — help if you’re unsure how to apply
Mama Corner
The AngelBox Portal is the central access point for families and referrers to engage with the AngelBox system. It provides a guided, transparent pathway into support, allowing users to submit applications, track progress, and understand their status throughout the journey.
What You’ll Find
- 📥 Application access — start a new AngelBox request
- 👶 Self-referral option — apply directly as a parent
- 📲 Application tracking — view status and progress
- 📊 Clear process steps — understand how applications are handled
- 📍 Eligibility and guidance — who the service supports
- ❓ Support information — help if you’re unsure how to apply
Social Media Channels
The Referral Portal is designed specifically for trusted professionals and partners, providing a structured and efficient way to refer families for AngelBox support.
It ensures referrals are accurate, consistent, and prioritised effectively, while offering full visibility and communication throughout the process.
What You’ll Find
- 📥 Referral submission form — quick and structured process
- 📋 Assessment criteria guidance — what information is required
- 🎯 Priority indicators — how urgency and need are assessed
- 📲 Referral tracking — monitor progress and outcomes
- 🤝 Partner support information — guidance for professionals
- 📊 Transparency and updates — visibility at every stage
- 📑 Best practice guidance — how to refer effectively
Media & Public Recognition
Basch Helps has been featured across a range of media platforms, highlighting both the impact of AngelBox and the wider issue of baby poverty affecting families across London.
Recent coverage has explored the realities many parents face when preparing for a new baby without access to essential items, the role of AngelBox in providing practical support, and the way our service has developed into a structured system delivering consistent, targeted support at scale. These stories help bring visibility to both the need and the solutions being developed to address it.
We are especially grateful to the parents who have chosen to share their experiences through these interviews. Their voices play a vital role in helping others understand the challenges faced during early parenthood, while also demonstrating the real difference that timely, practical support can make.
Media coverage such as this not only helps raise awareness, but also strengthens our ability to reach more families. By increasing visibility and understanding, it supports our wider efforts — including donation campaigns — enabling us to generate the vital resources needed to continue and expand our work.
Through these platforms, we aim not just to tell our story, but to contribute to a broader conversation around early‑years support, ensuring that the needs of families remain visible and that practical solutions continue to be supported.
💙 ✅ CLOSING STATEMENT
Basch Helps was built in response to a real and immediate need and while much has been achieved, that need continues to exist for families across London.
Our work remains focused on delivering practical, reliable, and compassionate support at the moment it matters most. Through AngelBox and our wider services, we will continue to strengthen what we have built, adapt to changing needs, and ensure that families are able to access support in a way that is clear, consistent, and dignified.
As we look ahead, our commitment is unchanged to support families, to improve early experiences for children, and to play our part in addressing baby poverty across our communities.
This is ongoing work.
💙 Built on trust and consistency
Every AngelBox we deliver reflects a commitment to quality, care, and accountability.
Families can trust that support will be delivered when it matters most in a way that is reliable, respectful, and designed around real needs.
Quick Links
A summary of all our relevant pages to help you decide if our emergency relief package is right for your newborn
AngelBox Portal
The AngelBox Portal is the central access point for families and referrers to engage with the AngelBox system. It provides a guided, transparent pathway into support, allowing users to submit applications, track progress, and understand their status throughout the journey.
What You’ll Find
- 📥 Application access — start a new AngelBox request
- 👶 Self-referral option — apply directly as a parent
- 📲 Application tracking — view status and progress
- 📊 Clear process steps — understand how applications are handled
- 📍 Eligibility and guidance — who the service supports
- ❓ Support information — help if you’re unsure how to apply
Referral Portal
The Referral Portal is designed specifically for trusted professionals and partners, providing a structured and efficient way to refer families for AngelBox support.
It ensures referrals are accurate, consistent, and prioritised effectively, while offering full visibility and communication throughout the process.
What You’ll Find
- 📥 Referral submission form — quick and structured process
- 📋 Assessment criteria guidance — what information is required
- 🎯 Priority indicators — how urgency and need are assessed
- 📲 Referral tracking — monitor progress and outcomes
- 🤝 Partner support information — guidance for professionals
- 📊 Transparency and updates — visibility at every stage
- 📑 Best practice guidance — how to refer effectively
Join Us
The Join Us page is designed for partners, funders, supporters, and organisations looking to contribute to AngelBox delivery and impact.
It outlines opportunities to get involved in a way that is meaningful, scalable, and directly linked to outcomes for families.
What You’ll Find
- 💼 Partnership opportunities — work with AngelBox at scale
- 💰 Funding pathways — support delivery and expansion
- 🤝 Corporate engagement — align with ESG and social impact
- 📦 Impact overview — how contributions translate into support
- 📊 Value per AngelBox — clear return on investment
- 🌍 Expansion opportunities — support new borough delivery
- 💙 Ways to get involved — tailored engagement options
AngelBox Service Status
View real-time information on where AngelBox services are currently delivered, levels of demand across boroughs, and where support is most needed.
What You’ll Find
- Live overview of borough coverage
- Families supported and referral activity
- Current waitlist and demand levels
- Areas requiring additional funding
Who We Are
Learn more about Basch Helps CIC, our mission, and the work we do to support families through early intervention and community-led care.
What You’ll Find
- Our mission and values
- Our approach to early support
- Who we work with
- Our impact across communities
Management Comittee
Our management committee provides strategic direction and governance, ensuring Basch Helps operates responsibly, transparently, and in line with its mission.
What you’ll find:
- 👥 Overview of committee members
- 🎓 Skills, experience, and backgrounds
- 📊 Governance and oversight responsibilities
- ✅ How accountability is maintained
- 🤝 The role of leadership in shaping our work
Our Impact
Delivering measurable support across London
Our impact is reflected in the number of families supported, the scale of essential items delivered, and the difference made to early parenthood experiences across London.
What you’ll find:
- 📦 Total AngelBoxes delivered
- 👨👩👧 Number of parents supported
- 📈 Growth over time
- 🏙️ Reach across London boroughs
- 🏆 Recognition and key achievements
Why AngelBox Is Needed
Addressing a critical gap in early support
Many families face significant financial pressure when preparing for a baby, often without access to essential items. AngelBox exists to close this gap — providing practical support at the moment it matters most.
What you’ll find:
- ⚠️ The realities families face
- 💸 Financial pressures during early parenthood
- 🍼 Why essential items are not always accessible
- 🔍 Gaps in existing support systems
- 🎯 How AngelBox responds to this need
Why Make A Donation
Turning support into real outcomes
Every donation directly contributes to providing essential baby items to families across London, helping ensure every child has a safe and supported start in life.
What you’ll find:
- 💝 How donations are used
- 📦 What each contribution provides
- 👶 Impact on families and newborns
- 🔄 How support is delivered at scale
- ✅ The difference your donation makes
Areas We Serve
Explore where we currently deliver services, check availability in your borough, and find out how to access support near you.
What You’ll Find
- Interactive London borough map
- Live service availability
- Local support information
- Guidance if services are not available
Eligibilty Information
Check whether you may be eligible for AngelBox support through a quick and simple guided tool.
What You’ll Find
- Parent eligibility checker
- Referral decision tool for professionals
- Clear next steps based on your outcome
- Guidance even if not eligible
What We Offer
Explore the full range of support available through Basch Helps, from AngelBox packages to wellbeing support and guidance.
What You’ll Find
- AngelBox support packages
- Parent wellbeing guidance
- Referral support pathways
- Community and advisory resources
Parent Space
Parent Space brings together all the support, resources, and guidance available to help parents access the help they need in one place.
It is designed as a simple and supportive hub where you can explore services, find advice, and take the next steps based on your situation.
What You’ll Find
- Access to eligibility and application tools
- Parenting support and guidance
- Information on available services and pathways
- Links to additional support and resources
Mama Corner
Mama Corner is a dedicated space for trusted guidance, support, and shared insight for parents navigating pregnancy and early parenthood.
It offers practical advice, wellbeing support, and accessible information to help parents feel informed, supported, and less alone.
What You’ll Find
- Maternal wellbeing and emotional support
- Practical advice for pregnancy and early parenting
- Guidance on managing challenges and daily care
- Community-led insights and lived experiences
Mama Panel
The Mama Panel is a growing community of parents who share their experiences, insight, and voices to help shape support services and improve outcomes for families.
By listening to lived experiences, we ensure that our support remains relevant, responsive, and grounded in real needs.
What You’ll Find
- Real stories and lived experiences from parents
- Opportunities to share your voice and contribute
- Insight into challenges facing families today
- A platform helping shape better support services
Track Your AngelBox
Stay updated on the progress of your AngelBox application or referral and see where you are in the process.
What You’ll Find
- Application status updates
- Referral progress tracking
- Next steps and timelines
- Contact support if needed
AngelBox FAQs
Find answers to common questions about eligibility, referrals, delivery, and support.
What You’ll Find
- Eligibility questions
- Application and referral process
- Delivery and timelines
- General support information
Our Policies
Access important information about how we operate, including safeguarding, data protection, and service policies.
What You’ll Find
- Safeguarding policies
- Privacy and data protection
- Service terms and conditions
- Organisational guidelines
Support when needed
We will never judge, We will never share information unnecessarily, We will never charge for support
We aim to respond to all enquiries within 1–2 working days.
💬 Speak to our team
If you’d like to learn more about our work, ask a question, or explore how you can get involved, we’d be glad to hear from you.
We welcome enquiries from families, professionals, and supporters — and will always do our best to respond with helpful, clear guidance.
Donate Today
Your donation helps ensure babies and toddlers across London have the essential items they need during the most critical stages of early life.
Through AngelBox emergency relief, your support provides practical baby essentials and equipment to families facing financial hardship, rising living costs, and sudden crisis. Every contribution helps reduce immediate pressure on parents, supports early wellbeing, and strengthens outcomes for children at the very start of life — when timely support makes the greatest difference.
